Meet Felicia Going

Felicia is a seasoned real estate professional with Going Luxury Group at SERHANT. With a decade of prior experience, she brings a refined understanding of contracts, negotiations, and client advocacy to Central Florida’s luxury market.

Known for her professionalism, discretion, and relationship-driven approach, Felicia serves buyers and sellers with strategic marketing, white-glove service, and a deep commitment to excellence. Her background across multiple markets gives her clients a broader perspective and a competitive edge.

Outside of real estate, Felicia enjoys spending meaningful time with her family and has a love for theatre and the arts, passions that reflect her appreciation for culture, storytelling, and beautifully curated experiences.

Going Luxury Group — Where Prestige Meets Performance.